SPONSORTHE SHOW
Counterpoint is a talk show built to help people hear the human being behind a point of view. We bring many perspectives into the room and spend time on the questions shaping culture, religion, relationships, and everyday life. The result is a long-form conversation that invites understanding, high engagement, as well as long attention.
Counterpoint brings 6 to 10 passionate people with different experiences, beliefs, or identities into the same room. They answer prompts, ask questions, debate, and talk through why they see an important issue differently. Each episode is a real conversation about culture, religion, relationships, work, and everyday life.
The format gives viewers time to hear more than 1 side of a subject. Our strongest episode has passed 900,000 views, and the channel has passed 5,600,000 lifetime views since launching in March 2025.
Guests come from the community, not a booking agency. That keeps the conversations grounded in real lives, and it gives a sponsor a credible place inside the discussion instead of a detached ad break. Counterpoint is filmed in Council Bluffs, Iowa, and is one of the Midwest's biggest online conversation shows, reaching viewers across the globe.
Why brands fit here
- Long-form attention. Our lifetime average view duration is 16:00, so sponsor reads land in a real viewing session, not a short clip.
- Many perspectives. Culture, religion, relationships, work, and generational questions rotate while the audience stays with the show.
- Neutral conversation platform. Counterpoint does not represent a political, religious, or cultural affiliation, so brands can participate without being tied to a conflicting agenda.
- Every guest signs a release, and every episode is produced in-house, so brand safety stays in our hands.
- Every episode can travel across the main channel, the clips channel, Instagram, TikTok, and Facebook.
Every episode is shot and produced by our own crew in a dedicated studio in Council Bluffs, Iowa: multiple cameras, a full lighting rig, and a real crew running it. No outside vendor sits between filming and the final cut.
Hear a few recent partner reads inside the actual Counterpoint environment.
ZocDoc
Cloaked
Quittr
Christians vs Satanists: Does Satan Represent Freedom More Than God?
Gym-Goers vs Body Acceptance: Is Being Overweight a Choice?
Single Women vs Single Men: Who Has It Harder in Dating?
Pro-Gun vs Gun Reform: Are Guns or People the Real Problem?
Blue Collar vs White Collar: Who Has the Harder Job?
Christians vs Atheists: Can You Trust The Bible?
Age
Share of viewers, lifetime
Gender
Share of viewers, lifetime
Device type
Share of watch time, lifetime
Geography
Share of views, lifetime
We partner on 3-month or 6-month terms, so a brand gets repetition instead of 1 impression. Every package includes:
- Host-read mid-roll on every episode on YouTube and Spotify
- Brand mention in the episode description and pinned comment
- Category exclusivity for the length of the partnership
- Custom integrations: segments, giveaways, and on-set placement
- A recap at the end of the partnership covering views, retention, and clicks
Rates are quoted per brand and partnership term. Reach out for a media kit and pricing.
1 brand fronts the show.
We are now offering a presenting sponsor package for the YouTube show Counterpoint. It gives 1 brand a more visible position across the partnership while keeping the sponsorship connected to the show itself.
- Priority sponsor placement across the YouTube show
- Brand presence in the opening minutes of the episode
- Visibility on counterpoint.show during the partnership
- The presenting position is reserved for 1 brand
Presenting example
The host brings his own audience.
Ryan Price hosts Counterpoint and delivers every sponsor read. His social following gives a brand a second layer of reach on top of the show's long-form audience, with the message delivered by the person viewers already know.
Talk to Ryan
Let's talk about your brand
Tell us who you are trying to reach and we will send a media kit with retention numbers and the next available partnership dates.
Emailteam@counterpoint.show